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Duties and responsibilities:
Strategic Creative Leadership- Develop and maintain a comprehensive, project-wide creative strategy aligned with project objectives, target audiences, geographic contexts, and civic theory.
- Design and operationalize a unified narrative framework for countering hate speech, disinformation, and propaganda that is evidence-based, policy-informed, culturally grounded, and rooted in lived experience.
- Translate complex civic, political and social issues into accessible, non-polarizing storytelling that balances conceptual ambition with operational feasibility.
- Ensure creative strategies explicitly incorporate youth culture, pop-culture idioms, diaspora dynamics, and regional cultural diversity.
- Provide strategic inputs to project theory of change and ensure creative work maps to civic and behavioral outcomes.
- Contribute to Adeela’s broader communication, policy and cultural advocacy vision with strategic, theory-led creative thinking.
Content Direction and Supervision- Lead concept development and hands-on direction for all multimedia outputs video, audio, visual, written, and live cultural activity ensuring rigorous production standards.
- Oversee all stages of production (ideation, scripting, storyboarding, design, production, editing, publication), with a production-manager mindset that tracks deliverables, quality and budgets.
- Review and approve scripts, visuals, storyboards, final cuts and written materials, ensuring accuracy, coherence and editorial integrity.
- Maintain a production pipeline with clear milestones, resource planning and contingency buffers for multi-location rollouts.
- Ensure content adheres to ethical standards (do-no-harm), avoids reinforcing stereotypes or incitement, and incorporates risk mitigation measures for participants and audiences.
Editorial Quality Assurance and Guidelines- Develop, update and enforce editorial and technical guidelines covering language, tone, visual identity, cultural sensitivity, safety, and misinformation risk management.
- Establish formal editorial and artistic review mechanisms (peer review, expert sign-off, legal/technical checklists) to ensure consistency and quality control.
- Maintain alignment between creative outputs and Adeela’s brand, advocacy principles and policy messaging; provide templates, style guides and reproducible workflows.
- Integrate misinformation-resilience checks (source verification, fact-checking protocols, counter-narrative framing) into standard editorial processes.
Campaign and Narrative Leadership- Lead creative direction for national, regional and multi-platform digital campaigns ensuring strategic coherence across channels.
- Shape and supervise flagship content series (e.g., Truth Circles, Myth vs. Fact, storytelling/spoken word series), ensuring editorial consistency, safety, and measurable civic outcomes.
- Provide campaign leadership for high-stakes, politically sensitive initiatives, including pre-launch risk assessments, escalation protocols and adaptive plans.
- Coordinate with digital teams to optimize reach, engagement and narrative impact while avoiding amplification of harmful content.
- Champion creative experimentation and iterative testing (A/B testing, rapid prototyping, pilot activations) to refine messaging and formats.
Artist, Influencer, and Cultural Figure Engagement- Identify, brief and manage relationships with artists, musicians, actors, writers, spoken word performers and cultural ambassadors—balancing creative freedom with strategic guardrails.
- Supervise creative outputs produced via small grants and partnerships; ensure grantee outputs meet editorial, safety and budget standards.
- Foster trust-based, respectful collaboration with grassroots youth creators, community storytellers and pop-culture figures; ensure creative work remains close to ground realities and youth culture.
- Develop engagement models that minimize politicization risks and safeguard contributors.
Leadership, Team Management & Capacity Building- Convene and lead creative planning sessions, production briefings and cross-functional brainstorming with a focus on outcomes and deliverables.
- Promote collaborative, inclusive and accountable creative workflows; mentor producers, designers and junior creatives.
- Build internal capacity through training on civic theory, misinformation frameworks, safety in high-risk environments, and experimental production techniques.
Cross-Unit and External Coordination- Serve as the creative focal point linking Communications with Program, Research, Monitoring & Evaluation (M&E), and Digital teams, ensuring integrated planning and learning.
- Coordinate closely with project management to align creative outputs with timelines, deliverables and budgets; maintain transparent documentation of decisions and resource allocations.
- Work with web developers, digital producers and platform engineers to ensure storytelling and visual standards are translated across Adeela’s digital platforms.
- Manage procurement of external providers and creative consultants, ensuring contractor deliverables meet technical and editorial standards.
Program Management & Multi-Location Coordination- Manage large, multi-location creative programs including planning, resourcing, coordination, and quality assurance across sites.
- Establish clear production governance, escalation pathways and inter-site communication protocols to ensure synchronized rollouts.
- Track budgets, timelines and risk registers for multi-site productions and report on progress and bottlenecks to project leadership.
Misinformation, Policy Integration & Civic Theory Support- Apply and operationalize misinformation frameworks and verification practices within creative workflows; liaise with research teams to surface evidence and policy guidance.
- Ensure creative narratives are policy-aware and support organizational advocacy objectives; translate policy priorities into resonant creative pillars.
- Provide strategic inputs to civic theory development, ensuring creative work maps to theory of change and measurable civic outcomes.
Risk Management, Politicization Awareness & Safeguarding- Lead pre-publication risk assessments focused on politicization, security, ethical exposure, and participant protection; design mitigation strategies.
- Maintain an acute awareness of the risk of politicization and ensure creative outputs preserve organizational neutrality and safeguarding obligations.
- Coordinate with compliance and safeguarding officers to ensure all creative activities meet organizational risk and ethical standards.
Creative Experimentation & Pop-Culture Engagement- Champion inventive, pop-culture-driven formats and partnerships that resonate with youth and diaspora audiences (e.g., music, street art, short-form social video, interactive audio).
- Design and oversee experimental pilots and rapid prototyping cycles; rigorously document learning and scale successful approaches.
- Ensure experimentation is balanced with strategic safeguards and clear monitoring metrics.
Monitoring, Learning & Adaptive Management- Review audience engagement, reach and sentiment data related to creative outputs; lead iterative adaptation of strategies based on evidence and contextual shifts.
- Produce regular creative progress and performance reports that link production outputs to civic outcomes and M&E indicators.
- Contribute creative inputs to learning products, documentation and final project reports.
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