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Duties and responsibilities:
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Develop, evaluating and optimizing marketing and branding strategies to achieve the company’s strategic objectives.
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Develop marketing strategies and tactics to get the word out about RIDA Group and drive qualified traffic to RG front door.
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Deploy successful marketing plans, programs, and campaigns; and own their implementation from ideation to execution. Leveraging internal support and driving collaboration.
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Experiment with a variety of digital marketing tools and channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
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Manage and create valuable and engaging content for RG and subsidiaries websites and blogs that attracts and converts RG target audience.
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Oversee and approve marketing material, from website banners to hard copy brochures and business case studies.
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Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
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Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.
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Manage the marketing research studies and ensure the quality and research objectives are met to the company standard and end user satisfaction.
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Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
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Maintain and report a monthly content calendar for the social media channels.
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Overseeing branding, advertising, and promotional campaigns and promoting our brand at trade shows and major industry-related events.
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Generating new business leads.
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Coordinating marketing strategies with the BA, financial, public relations, and production departments.
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Managing the marketing department's staff.
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Keeping informed of marketing strategies and trends.
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Minimum Qualification, Skills and Experience Required:
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BSc degree in Business Administration Marketing or related field with relevant experience that provides the required knowledge, skills, and abilities is qualifying for this position.
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MSc/MBA marketing is preferable.
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Minimum 12- 15 years of experience in marketing and at least 5 years in managerial position.
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A comprehensive knowledge in marketing strategy and its implementation including branding and digital marketing.
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Demonstrable experience in marketing together with the potential and attitude required to learn.
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Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
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Solid knowledge of marketing research and analytics tools (e.g., quantitative and qualitative research).
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Experience in setting up and optimizing Google AdWords campaigns
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Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spread sheets.
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Up to date with the latest trends and best practices in digital marketing and measurement.
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High creativity level, and a sense of aesthetics and a love for great copy and witty communication.
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