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Marketing Manager
RIDA Group

RIDA Group has been founded since March 1993 in Sudan, and ever since we have been consistently thriving and working toward excellence in our products and services. The group has a set of products and services related to Natural Resources, including Mining, Engineering and Construction. The company has an extensive experience and knowledge in the field of Natural Resources Exploration, Exploitation, Engineering and Development.

 


 Vacancy No: HR0010
 Section/Unit: Marketing & Branding
 No. of Post: 1
 Duty Station: Khartoum
 Closing Date: 12 March 2021

 
 Duties and responsibilities:

  • Develop, evaluating and optimizing marketing and branding strategies to achieve the company’s strategic objectives.
  • Develop marketing strategies and tactics to get the word out about RIDA Group and drive qualified traffic to RG front door.
  • Deploy successful marketing plans, programs, and campaigns; and own their implementation from ideation to execution. Leveraging internal support and driving collaboration.
  • Experiment with a variety of digital marketing tools and channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Manage and create valuable and engaging content for RG and subsidiaries websites and blogs that attracts and converts RG target audience.
  • Oversee and approve marketing material, from website banners to hard copy brochures and business case studies.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.
  • Manage the marketing research studies and ensure the quality and research objectives are met to the company standard and end user satisfaction.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • ​Maintain and report a monthly content calendar for the social media channels.
  • Overseeing branding, advertising, and promotional campaigns and promoting our brand at trade shows and major industry-related events.
  • Generating new business leads.
  • Coordinating marketing strategies with the BA, financial, public relations, and production departments.
  • Managing the marketing department's staff.
  • Keeping informed of marketing strategies and trends.

 
 Minimum Qualification, Skills and Experience Required:

  • BSc degree in Business Administration Marketing or related field with relevant experience that provides the required knowledge, skills, and abilities is qualifying for this position.
  • MSc/MBA marketing is preferable.
  • Minimum 12- 15 years of experience in marketing and at least 5 years in managerial position.
  • A comprehensive knowledge in marketing strategy and its implementation including branding and digital marketing.
  • Demonstrable experience in marketing together with the potential and attitude required to learn.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Solid knowledge of marketing research and analytics tools (e.g., quantitative and qualitative research).            
  • Experience in setting up and optimizing Google AdWords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spread sheets.
  • Up to date with the latest trends and best practices in digital marketing and measurement.
  • High creativity level, and a sense of aesthetics and a love for great copy and witty communication.








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