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• Develop trade promotions that help to increase demand at wholesaler and retailer.
• Monitor brands performance in different channels.
• Monitor and report competitor’s activity.
• Develop trade profit scheme that maintain win-win situation with the company with an eye on cost and ECP to keep price competitive to the end consumer.
• Monitor sales fundamentals, such as Distribution, Display, Promotion and Price.
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Developed category plans with focus on target shoppers & identified new opportunities to launch & re-launch brands to gain better market traction.
• Update sales forecast and sales target on monthly bases.
• Attend demand S&OP Meeting to update about performance, opportunity and also to follow activities to achieve overall target.
• Track Sku’s contribution, and push for higher profitability.
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