Brand Managers are tasked with the success of brands or products. They overall plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Manager must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.

·         Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

·         Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands

·         Analyzing the success of marketing campaigns and creating reports Supervising advertising, product design and other forms of marketing to maintain consistency in branding

·         Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers)

·         Managing budgets and a team of junior assistants

Organizing events such as product launches, exhibitions and photo shoots

• A degree in business, marketing or a related degree.
• Minimum 5 years’ experience as a brand manager in FMCG.
• Brand Manager must have a good understanding of customers and have strong creative, analytical and organization skills.
• Must also have a good handle on consumer and market insights, including the ability to analyze market data.

KPI’s:

• Sales performance and market share.
• Market plan achievements.
• Customer satisfaction.
• Marketing Return on Investment (MROI)
• Brand awareness.