Marketing planning & Execution
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Assist in the developing & execution of the marketing plan for the brand through the best activities and executions that meet the business needs towards enabling the achievement of market share, volume and profit objectives.
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Marketing projects are well developed and are done in quality & timely manner
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Budgets and Plans
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Contribute to the preparation of the Marketing department budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues and areas of unsatisfactory performance are identified
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Budgets and plans are prepared timely and accurately in line with the annual budget parameters and timescales
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Financial variance versus budget
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Day- to-day operations
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Supervises the day-to-day operations of Marketing department to ensure that work processes are implemented as designed and comply with established policies, processes and procedures
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Day-to-day operations are consistent with established policies, processes and procedures
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Data collection & Analysis
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Collect relevant Sales, Market & Consumer data on periodic basis through working closely with research agency on acquiring the required data and carrying on the analysis, trade visits & weekly price monitoring to help the company management decision in pricing and volume split.
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Quality Data analysis reports
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Brand Communication
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Work closely with the advertising and media team/ agencies towards the communication of key brand messages through creative advertising campaign execution and implementation that serve the overall brand strategic direction
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Brand communication developed to cut through clutter building on Brand platform
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Standards & Regulations
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Ensure that all activities are monitored and regulatory compliance audits and inspections are conducted for an effective implementation of regulatory standards
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Compliance with regulations and effective implementation of standards
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Projects / Initiatives
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Supervise the implementation of projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
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The project cycle is completed in line with plans and agreed project parameters and standards
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Reporting
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Supervise the preparation of timely and accurate reports of Marketing activities to meet department requirements, policies and standards
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All reports are prepared timely and accurately and meet company policies and requirements
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Related Assignments
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Perform other related duties or assignments as directed
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