Vacancy Announcement No: HIBA-02985

We Secure You Best Future In Your Career

Job Title: Communication & activation Team leader
Duty Station: Khartoum
Closing Date: 20 June 2018

  Background:

Largest Companies in the Foodstuff Packaging and Import Sector in Sudan

 



  Duties and responsibilities:

  • Responsible for developing plans and executing projects that support the short and long term marketing strategy
  • Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence
  • Manages the relation with outside vendors related to the brand (ATL agencies, Online agencies, Media Buying)
  • Develop Annual Brand Strategy
  • Conduct thorough analysis of the brand KPIs and performance
  • Participates in brand strategy discussions and in setting clear consumer relevant offerings
  • Develop the marketing plan for the brand in accordance with the communicated brand strategy
  • Share in setting the required marketing budget
  • Lead all the brand activities that supports the brand promise, vision, positioning, to achieve the overall goals of the brand
  • Engages, involves, and inspires the different functions in the organization towards understanding the brand’s equity
  • Manage the brand’s budget and financials to ensure effective allocations of resources
  • Monitor performance against plan periodically and suggest and implement corrective actions if needed
  • Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly
  • Participate in formulating the advertising activities for the brand
  • Ensure all brand touch points with consumers are in line with the brand positioning, color code.
  • First hand management of the ATL agency
  • Effective usage of market research to asses current and potential market opportunities
  • On-going competitor analysis to identify opportunities/threats and act accordingly
  • Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan
  • Provides direction for Key consumer innovations

 

 

 
Minimum Qualification, Skills and Experience Required:

 

  • Bachelor’s degree in Management , Business Administration or other Related Field   MBA Holders are preferable 
  • MUST have 5 -7 years of experience in The Field

 

 

 

 

 


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