Duties and responsibilities:
Developing, managing and designing layouts of communications such as presentations,newsletters, event support materials, research papers, and brochures.
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
Interfacing with marketing communications functions, as well as PR, events, retail and businessproduct marketing teams.
Leading ongoing management of digital touch points, including , social networking landing pages, and mobile.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Owning and maintaining site analytics, metrics, and campaign reporting.
In depth knowledge of SEO and adwords programs.
Presenting recommendations to Director of Marketing and Communications.
Developing and coordinating multimedia packages.
Minimum Qualification, Skills and Experience Required:
Bachelor’s degree from an accredited university in business adminstration , marketing or relatedmajor is preferred but not required.
At least 8-11 years demonstrable marketing experience(including digital and social) with particular strengths in those areas identified in Duties.
Demonstrable experience of the development and delivery of successful marketing campaigns.
Demonstrable experience of analysing audience and marketing data and using this to shape marketing and communication strategies.
Good computer skills with a strong command of software packages including Word and Excel and experience of website content management systems email marketing and management softwar, a sound understanding of Google Analytics, digital research software and social media integration.